Despite the passage of time since Motown Records’ establishment in 1959 by Berry Gordy, tens of thousands of visitors pass through Hitsville U.S.A., home to the Motown Museum, each year. Their presence is a testimony to Motown’s legacy and to the charisma, talent and staying power of the music and those who made it.

The Motown Museum, which was founded by Esther Gordy Edwards in 1985, is one of Southeast Michigan’s most popular tourist destinations. Visitors come from across America and throughout the world to stand in Studio A, where their favorite artists and groups recorded much-loved music, and to view the restored upper flat where Berry Gordy lived with his young family during the company’s earliest days.

Home to an extensive array of Motown artifacts, photographs and other memorabilia, the Museum’s mission, which is presented below, is to preserve the legacy of Motown Record Company and to educate and motivate people, especially youth.

A nonprofit 501c(3), the Motown Museum tells the story of how a man’s vision turned into one of the largest, most successful record companies of all time and how the music—the Motown Sound —captured the hearts of young people, not only in America, but across the globe.

Motown Museum Mission: To preserve, protect and present the Motown Story through authentic, inspirational and educational experiences.

Motown Museum Vision: That all generations will come to know, be inspired by and celebrate the true Motown Story, Legacy and Sound.