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About The Trail>Tourism-based Travel Influences

Tourism-based Travel Influences

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The automobile had brought a new use to the highway. The road no longer served only as a means to transport goods and to carry passengers to a destination; it had become entertainment. Americans took to the road with enthusiasm. Industrialization and the resultant growth of labor unions, gave Americans the "weekend", paid vacations, leisure time, and income for travel. For the auto-tourist the corridor, which a century earlier had brought great-grandparents to a new home, now became a source of adventure. As early as the 1920s attractions intended for tourists began to appear along the highway imposing themselves on the landscape.

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The Irish Hills Towers were built to extend the experience of climbing the highest point in the area. The Michigan Observation Company opened the "original tower" in 1924. The "spite tower" followed shortly after when it became evident that the idea was financially lucrative. Both of the towers' owners opened restaurants that catered to the Chicago-bound tourist. At one point a tourist hotel stood just to the east of the towers. After World War II, more and more Americans took to the road. A demand for the amenities of travel arose, restaurants, lodging, a place to buy fuel, and a spot for a picnic. With this new use, the landscape of the corridor changed once again. Tourist cabins, gas stations, and roadside parks were built.

 

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This page last updated on 5/31/2007.
 

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